Greenfield+ answers to the questions most often asked by developers, investors and landowners.
The most effective approach is to write a precise brief, then work through a network with access to off-market land. The best-located plots are rarely published on listing portals. The brief sets the asset type, area, size, budget and launch timeline. Each lead is then vetted (land title, planning information note, constraints) before any visit, which avoids wasting time on unbuildable or blocked plots.
The note de renseignement is the planning document that states what can be built on a plot. It specifies the zoning under the development plan, the permitted height, the building footprint and any easements. It is requested from the urban agency or the relevant municipality, with a location plan and the land registry references of the plot. It is the first document to review before making any offer.
Titled land is registered with the Land Registry (ANCFCC) and its land title is conclusive proof of ownership. Land under requisition is going through registration: the procedure is not complete and objections are still possible. A melkia is an adoul deed attesting possession, without registration. For a development project, titled land offers the strongest legal security and makes bank financing easier.
The land charge is the maximum price a developer can pay for a plot while preserving its margin. It is calculated backwards: projected sales revenue of the scheme, minus construction costs, studies, marketing, financing costs and target margin. For example, a scheme with MAD 60M in sales, MAD 38M in costs and a MAD 9M target margin leaves a land charge of about MAD 13M. That is why two neighbouring plots can be worth very different prices per m².
R+4 means a ground floor plus four storeys, and R+5 a ground floor plus five storeys. The buildable floor area depends on this height, but also on the floor area ratio (COS), the building footprint and the required setbacks. These values are set by the development plan of each area, and no single rule applies to the whole city. Only the planning information note of the plot gives the exact figure to use.
Greenfield+ fees are agreed in advance in a search mandate and are only due if a deal is signed. The amount depends on the complexity of the brief and the size of the transaction. Depending on the mandate, they are paid by the buyer, by the seller or shared. The first call to frame the brief is free.
It generally takes between 4 and 12 weeks from the brief to signing the preliminary sale agreement (compromis). The first plot proposals often arrive within 2 to 3 weeks. The timeline depends mainly on how rare the target asset is, the legal vetting of the land and the pace of negotiation with the owner.
An off-market plot is land for sale that is not published on any listing portal. The owner prefers a discreet approach to qualified buyers. A significant share of the opportunities presented by Greenfield+ comes from this direct network.
In four steps: a 60-minute alignment brief, sourcing with priority given to off-market land, verification of title, zoning and constraints summarised in a memo, then introduction to the owner, assisted negotiation and signing.
Greenfield+ operates in Casablanca and Greater Casablanca (Bouskoura, Dar Bouazza, Nouaceur, Mediouna, Mohammedia), as well as Rabat, Marrakech and Tangier.
At a minimum: the land title and its history, the identity of all owners (joint ownership), registered mortgages, easements and objections, the planning information note and development plan, and physical constraints (access, utilities, topography). Greenfield+ summarises these points in a memo before any signing.
In Casablanca, apartment-building zones (families A, B, C) allow multi-family housing with a height expressed in storeys, for example R+4 or R+5. Villa zones (D, E) restrict building to individual homes, and industrial zones (I) host business and logistics uses. The zone sets the buildable floor area, and therefore the value of the land.
The price reference grid published by Morocco's tax authority (Direction générale des impôts) sets value ranges per m², by city and district, used to check prices declared in sales. It is not a market price, but a useful reference floor to position an offer.
A developer buys buildability, not surface area. Preparing a complete file (land title, planning information note, plan, exact area) and knowing the land charge the plot can bear lets you negotiate on solid ground. Greenfield+ qualifies the land, checks what can be built and presents it directly to active developers.
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